Hawaiian Airlines' new premium economy seating is now on sale for US and international flights from August 1st, 2014.
However, this is more of an 'economy plus' cabin than 'premium economy' as we know it from the likes of Qantas, Cathay Pacific and Air New Zealand.
Premium Economy Seat
The 'Extra Comfort' cabin uses the airline's standard economy seats but spaces them further apart so there's more legroom, with a 36 inch pitch compared to 31-32 inches in economy. Each of Hawaiian's Airbus A330s will contain 40 Extra Comfort seats, with the main economy cabin reduced to 236 seats while the headcount in business remains at 18 seats.
Other perks in the Extra Comfort package include an AC power jack for each seat, priority boarding, free on-demand in-seat entertainment and on international routes, premium meals and a 'souvenir pillow and blanket set'. (However, Hawaiian advises that the power outlets "are being installed in phases and by rows, and may not be available on all Extra Comfort seats by August 2014.")
Hawaiian Airlines Airbus A330-200
So how much extra does all this Extra Comfort cost? For a flight from Sydney or Auckland to Honolulu you'll be up for an extra US$100 each way. Onwards legs from Honolulu to Los Angeles, Las Vegas, Portland, San Diego, San Francisco and Seattle will cost an additional US$60, or US$100 if you're headed all the way to New York.
Those rates aren't much different from what Hawaiian used to charge for economy seats in the bulkhead row, but of course you get a lot more for your money than just the extra legroom.